Driftless Daughters began as a whisper — an inner call to slow down, reconnect, and create something meaningful. I’m Erin Daniels, founder and mom of Driftless Daughters, and this project is both a return and a becoming.

After years working in an office in healthcare leadership, I found myself craving something that nourished my soul in a more tactile, grounding way. I desired a creative outlet — one that let me work with my hands, feel the seasons shift, and build something alongside my daughters. Something that we could connect on together. What unfolded was also a quiet, deeply personal journey of healing.

The Driftless Region we call home has always held a kind of magic of me. It’s untouched hills blaze with color throughout the seasons, its winding rivers flow with quiet resilience. This land mirrors the women I admire — strong, grounded and full of grace. This land doesn’t conform, and neither do we.

What started as a simple passion for flowers has grown into a sanctuary for creativity, wellness and connection. Driftless Daughters is where I blend my love for my daughters, nature, design and healing into something tangible— bouquets that speak, experiences that restore and stories that remind us we’re never alone.